{"product_id":"apostila-de-canvas-estrategico","title":"Apostila de Canvas Estratégico","description":"\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eDESCRIÇÃO:\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eApós estabelecer Objetivos Estratégicos é preciso definir de que forma eles serão atingidos, em quanto tempo, qual será o custo, quem poderá nos ajudar nesta empreitada, etc.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003ePara fazer isto de forma estrutura, racional e organizada, você dispõe, basicamente, de duas ferramentas.\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003eUma delas, a mais simples, consiste em elaborar um diagrama que permite visualizar de forma rápida e intuitiva os diversos elementos que você deverá observar para atingir seus objetivos. Esta ferramenta, denominada Diagrama Canvas, é apresentada neste documento. \u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: PT-BR; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eEste modelo teve origem na tese de doutorado de Alexander Osterwalder, defendida na Universidade de Lausanne, na Suíça, em 2004. Posteriormente, em 2009, com a ajuda de Yves Pigneur e de mais de 450 colaboradores ao redor do mundo, Osterwalder publicou o livro Business Model Generation 1.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eO diferencial do Business Model Canvas é que ele mostra, de forma integrada e visual, todos os aspectos a ter em conta numa empresa, além de servir como ponto de referência e linguagem comum na hora de trabalhar nas nossas hipóteses.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSUMÁRIO:\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eApresentação\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eObjetivos Específicos\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eIntrodução\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eO Business Model Canvas\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eComo Elaborar um Diagrama Canvas\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eExemplos de Diagramas Canvas\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUm Comentário Final\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eDever de Casa\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eAvanço no Programa\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSobre o Autor\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eØ\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eContatos\u003c\/span\u003e\u003c\/p\u003e","brand":"Ricardo Lezana","offers":[{"title":"Default Title","offer_id":35082568138916,"sku":"","price":70.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0429\/6992\/3748\/products\/En4w6VwsWd.jpg?v=1594205139","url":"https:\/\/luzzmnsw-vc.myshopify.com\/products\/apostila-de-canvas-estrategico","provider":"luzzmnsw.vc","version":"1.0","type":"link"}